GUTS! (Kevin & Jackie Freiberg)
This is a great read for anyone in the business world. The book is a study and compilation of the successful practices used by companies that “blow the doors off business-as-usual.” It brings to light many new and fresh ideas of how to run a successful business while creating a culture and brand for your organization that will stand the test of time.
The title of the book speaks for itself, as the elements in this book took GUTS to implement in these organizations, yet as Robert F. Kennedy once said, “Only those who dare to fail greatly can ever achieve greatly.”
This book will give you alot of great ideas and thoughts on how to be unique, how to stand out, and how to have a lasting impact, not only on your clients/guests, but even more importantly your internal guests/staff/employees. I encourage you to have the GUTS to pick this book up and read it, it will definitely get the juices and ideas flowing and even better, it has checklists at the end of each chapter to give you guidance on the implementation of their thoughts/ideas/research!
The 3 main lessons that I took from this book are:
1. It takes guts to lead with love and trust rather than power and fear (traditional business model). In today’s day and age you must be different in order to truly stand out. And creating a place of business/work that exudes love and trust, autonomy, mastery, etc. will set you apart from others not only in your industry, but in all of business.
2. The companies in GUTS are an open book. Everyone can see the accounting reports, payroll, spending, revenues, etc. – they approach success in business as a group versus as individuals and hold themselves and others accountable to their mission and values.
3. Hire for personality and “fit” versus skills. This has continued to be a big lesson for me, as it is easy to hire the skills as their past success, references, etc. speak to it, but it is even more important to put time and energy into really getting to know your candidate as that is what ultimately leads to team and organizational unity.
In Your Service
Brandon Johnson
“Positive Energy Guy”
